contexte
Célébrer les 10 ans de la marque au FIF de Cannes et mettre en avant les deux innovations produits de manière créative.
challenge
Investir la Villa Magnum pendant 4 jours pour célébrer les deux innovations, à travers un concept de TikTok "Jour/nuit" pour reprendre la base de l'innovation produit.
dispositif/résultats
+ de 26 millions d'impressions
+ de 90 créateurs de contenus
+ de 190 contenus
![](https://cdn.prod.website-files.com/6432e2552bb6b47ad9a0c314/64bc06f1169943e6799eb106_Cas-ADMS-PARIS-MAgnum-festival-cannes-2023-infuenceurs-12.webp)
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![](https://cdn.prod.website-files.com/6432e2552bb6b47ad9a0c314/64bc06ee6b4ad5fcc24d7aca_Cas-ADMS-PARIS-MAgnum-festival-cannes-2023-infuenceurs-11.webp)
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